Luis Luis

Vásquez

Visual

Designer

+

Brand

Maker

I'm Luis Luis Vásquez

Art Director and Senior Graphic Designer with 15+ years of experience in branding, visual identity, and digital design. I’ve worked with brands, studios, and businesses on projects ranging from identity systems to digital pieces and visual communication across print and digital formats.

My work combines brand thinking, art direction, and design execution. I also use AI tools as part of my process when they genuinely add value to the work.

Brand Identity & Art Direction

Selected work in identity, visual systems and art direction.

Photo Manipulation & Visual Compositing

Selected conceptual and editorial image work.

Creative AI

Selected concept work created with AI workflows.

Personal Work

Selected personal work focused on visual style and composition.

Pixels

with Purpose

Since 2004

Experience

2017 - 2024
Co-Founder, Creative Director & Lead Designer
Webidart | Creative Studio
2018 - 2023
Head of Design, Art Director & Senior Designer
RODLEM → Creative Lab
2006 - 2016
Senior Creative Designer
Socket Solutions
2004 - 2006
Webmaster & Sysadmin
BNH Casa de Bolsa

Еducation & Certifications

Project Management Institute
Build Your Creative Capacity as a Leader
LinkedIn
How to Use Design to Move People
LinkedIn
Design Thinking: Customer Experience
LinkedIn
Brand Design Foundations
LinkedIn
Photoshop One-one-One: Mastery
Universidad Nueva Esparta
Electronic Engineering
Colegio Americano de Caracas
ADM and Data Processing

Hard Skills

Art Direction
Brand Identity
Graphic Design
Digital Design
Visual Communication

Soft Skills

Strategic Thinking
Creative Thinking
Collaboration
Communication
Attention to Detail

Tools & Knowledge

#AdobeCreativeSuite #Photoshop #Illustrator #InDesign #Figma #Typography #Branding #BrandStrategy #BrandGuidelines #Storytelling #Wireframing #UIUX #WebDesign #UserCenteredDesign #RapidPrototyping #Shopify #Worpdress #Elementor #Webflow #HTML5 #CSS3 #DesignThinking #CustomerResearch #ChatGPT #Midjourney #CreativeAI #Notion #AfterEffects