Luis Luis

Vásquez

Visual

Designer

+

Brand

Maker

I'm Luis Luis Vásquez

Art Director and Senior Graphic Designer with 15+ years of experience in branding, visual identity, and digital design. I’ve worked with brands, studios, and businesses on projects ranging from identity systems to digital pieces and visual communication across print and digital formats.

My work combines brand thinking, art direction, and design execution. I also use AI tools as part of my process when they genuinely add value to the work.

Brand Identity & Art Direction

Selected work across identity, visual systems and brand communication.

Photo Manipulation & Visual Compositing

Selected conceptual and editorial image work.

Creative AI

Selected concept work and AI-assisted visual explorations.

Personal Work

Selected personal explorations in visual style, composition and image-making.

Pixels

with Purpose

Since 2004

Experience

2017 - 2024
CEO, Art & Creative Director
Webidart | Creative Studio
2018 - 2023
Head of Design & Art Director
RODLEM → Creative Lab
2006 - 2016
Senior Creative Designer
Socket Solutions
2004 - 2006
Webmaster & Sysadmin
BNH Casa de Bolsa

Еducation & Certifications

Project Management Institute
Build Your Creative Capacity as a Leader
LinkedIn
How to Use Design to Move People
LinkedIn
Design Thinking: Customer Experience
LinkedIn
Brand Design Foundations
LinkedIn
Photoshop One-one-One: Mastery
Universidad Nueva Esparta
Electronic Engineering
Colegio Americano de Caracas
ADM and Data Processing

Hard Skills

Art Direction
Brand Development
Creative Strategy
Project Management
Visual Communication

Soft Skills

Empathy
Leadership
Critical Thinking
Strategic Thinking
Attention to Detail

Knowledges

#Adobe #Photoshop #Illustrator #InDesign #Figma #Typography #Presentation #Branding #BrandGuideline #BrandStrategy #Mockup #PrintDesign #Advertising #SocialMedia #Marketing #ContentCreation #Storytelling #CustomerInsights #InteractiveStoryboarding #AestheticDesign #Wireframing #WebDesign #RapidPrototyping #UI/UX #WordPress #Elementor #Responsive #HTML5 #CSS3 #CodePen #Shopify #Ecommerce #UserCenteredDesign #GoogleAnalytics #SEO #SEM #SSL #DNS #Cloudflare #NFT #ChatGPT #Midjourney #CreativeAI #Notion #AfterEffects #DesignThinking #CustomerResearch #InsightDrivenDesign